The focus was on real, all-natural ingredients, but he used the same method and was later sued by Shansby Group for violating their contract. In 1992, Amos started another company, Uncle Noname Cookies. In 1998, Keebler signed Amos and his Famous Amos brand for the recipe, branding, and use of Amos as the spokesman for the Famous Amos brand. After selling the famous recipe, he started Chip & Cookie Company. Within ten years, he sold the company to Shansby Group.  The business began with a store on West Sunset Boulevard and North Formosa Avenue in Hollywood, California. In the first year, he sold $300,000 worth of cookies, followed by more than $1,000,000 in sales in the store’s second year of operation. Famous Amos was also picked up by Bloomingdales Department store and later by other specialty stores such as Baskin-Robbins, T.G.I. These cookies received an overwhelming response, so in 1974, he decided to start his cookie company, Famous Amos with $25,000. Amos made cookies for “therapy” at entertainment parties and gatherings.  This management company didn’t prosper, so he then used his agent skills to manage himself.  His first client decided to drop him from representation after Amos tried to move him and his family to California with him.
He managed a South African trumpet player, Hugh Masakela.
In 1967, he decided to leave the famous William Morris Agency in New York to move to Los Angeles to start his management company. He also represented musicians such as Diana Ross, The Supremes, Sam Cooke, and Marvin Gaye.
As an agent, he signed Simon & Garfunkel and headed the William Morris agency’s rock ‘n’ roll department.
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